How To Succeed Without Buying Expensive Internet Marketing Products

For several years I have bought expensive internet marketing products and courses and have probably spent over £20,000 or $45,000 on them. Was this money wasted or was it worth it?

Can you succeed without buying expensive courses and products?

My front room is filled with products by the great American and Canadian gurus like Marlon Sanders, Yanik Silver, Mark Joyner, John Reese, Corey Rudl, Derek Gehl and Randy Charach

I also have high ticket internet marketing products and courses by British marketing experts like Andrew Reynolds, John Lisgo, John Harrison and Michael Green.

The upside of this is that I have at my fingertips all the information I need to learn how to make money on the net. Possessing all these products can only increase one’s confidence.

I know that I can be inspired and informed any time I have the energy and determination to take out a manual and study it or have an hour or so to watch a DVD on internet marketing.

The downside is that because so much is available, I have had trouble focusing on the advice of any one guru and several expensive courses are not even opened.

I don’t think I am alone in this. Some studies have shown that over 90% of people do not open the courses they buy. Of those, who do open the courses, the vast majority do not complete them.

It is only too easy to be distracted by the next best product being promoted heavily by expert marketers who know how to make the product they are currently promoting seem indispensable.

By the time large amounts of money have been spent on expensive courses and seminars, much less money is available to advertise the products you need to sell to make money on the net. Also, much less money is available to pay for hosting, web-designing and mentoring.

Fortunately there are some solutions to the problems described above.

Do not buy the next best product or course until you have made full use of the last one you bought. If we actually read and apply what we learn from an expensive course, we will be able to pay for the next expensive course without stretching our resources.

The net is crowded with the testimonials of those who have profited from the advice in the course they paid for because they took action and applied what they learned.

Another solution is to wait until the expensive course on offer has been around for a few months or even weeks. Usually a less expensive alternative will appear magically either from the original product creator or from other marketers who have created their own versions of the original.

For example, early in 2006, the talk was about a great product by Mike Filsaime. Mike is a highly respected internet marketing guru and many people have praised the power of this product. The original price of it was $997. The price has now increased to $1497.

However, part of the original product is now available at a much cheaper price and many marketers are describing this part as the heart of the product. If you can’t afford the whole product, buy a cheaper part of it.

More recently, Ewen Chia, has put a mega product on affiliate marketing on sale at a high price but already I have seen at least one alternative which claims to include some of the material to be found in the expensive product. The alternative is much cheaper.

Another solution is to follow the step by step advice of an experienced mentor. I am currently following the advice of a highly successful marketer and a very capable mentor. Already I have learned and achieved more than I have from all those expensive courses that I have not yet opened.

To sum up, make full use of the last product you bought before you buy anything else. Learn and apply what you learn. Wait until you can buy a cheaper alternative to the product or course you cannot afford. Follow the steps laid out by an experienced mentor.

This will help you focus on one course of action instead of flying like a butterfly from one attractive offer to another.

Exempt Market Products, Real Estate, or Subway Franchise? A Case Study

Franchise, Condos, Apartment Buildings, or Exempt Market Products: Which Would you Choose?

Recently I had an extremely interesting conversation with an accredited investor living in Toronto. This gentleman owns a technology consulting business, is extremely intelligent and astute, and has achieved a level of success that affords freedom and choices. I love conversations with individuals who have carved their own path and taken the risk of starting a business. We can always learn something from true entrepreneurs.

I asked him how he ended up becoming an investor in exempt market products. He responded that, as he already has significant portfolio representation in the public stock markets, he also has a sizable portion of his portfolio in cash. His investigation led to a number of questions regarding investment options:

Should I start buying condos in Toronto, and develop a real estate portfolio, and follow the crowd?

Perhaps an apartment building in a suburban area?

Should I invest in a franchise such as Subway?

Are there additional investment products that can allow my capital to work harder than the 1.5% it is receiving in the bank?

Getting yourself informed is one of the keys to avoiding costly investing mistakes. He decided to roll up his sleeves and carefully investigate these options.

Option #1: Downtown Toronto Condos

After examining the real estate market in Toronto, he came to the conclusion that there are too many uncertainties associated with buying a condo for investment purposes. The market has shot up so much that it becomes difficult to overlay proper fundamentals on condos, and this leads to higher risk, and becomes speculative.

Purchasing downtown condos for investment purposes would most likely be suitable for someone who is already an expert in that market, and has a developed network of inside contacts, so as to be presented with and take advantage of the most ideal opportunities.

Option #2: Become an Apartment Landlord

He also investigated the opportunities available in apartment building ownership. The best buildings for investment purposes seemed to be in lower income suburban areas. Some of the buildings he looked at required immediate maintenance, which is an upfront cost to be factored in. Also, when examining “cap rates”, the asking prices of many buildings provided low annual income, under 6%. There are also monthly maintenance costs, and he could either perform these tasks himself, or pay someone to take care of them. After crunching the numbers, the conclusion was that net of costs, annual income generated would not be much greater than keeping his money in the bank.

I know many individuals who have created a fortune by purchasing apartment buildings. While this can be a viable strategy, the greatest opportunities seem to be acquired by those who have some sort of specialized expertise, knowledge, or contacts. By the time a building is presented as an investment opportunity to a novice, it very likely has been examined and passed up by the pros.

Option #3: Subway or Similar Franchise

The third option involved purchasing a franchise such as Subway. The great advantage to investing in an established franchise is that you are not starting from scratch. You are in business with a partner who knows the ropes inside and out, and the operation is essentially turn-key. After thorough investigation, this investor came to appreciate some important realities associated with buying his first franchise:

He would have to dedicate an enormous amount of time and energy, to run the franchise, and ensure everything ran smoothly
He would be on the hook for a lot of money (inventory, lease) if things didn’t pan out as expected
All things considered, he was still anticipating a franchise investment to earn approx. 15% annual return on invested capital. Pretty decent, and after all the heavy lifting of his first one was completed, the next should be easier, and so on. He saw the definite potential in the opportunity, but ultimately put it on the back-burner, as time commitments again prevent him from acquiring another full time job.

Being familiar with a number of successful franchise owners, every one of them has told me that the first few years are 80+ hour weeks of blood, sweat, and determination. Then the payoff comes. If this suits you, a franchise can be an excellent way to create wealth and independence.

Option #4: Purchase a Diversified Portfolio of Private Exempt Market Products

Prior to making his final decision, this astute investor asked a LOT of questions, regarding all exempt market products considered:

Who is the manager?
What is their background and track record?
What is the structure and specific terms of the investment?
Who gets paid first, me or management?
Why is this area a good opportunity?
Is management able to uncover value by purchasing assets at a discount?
Explain all of the risks to me
How long is my money locked in for?
What are all the fees and commissions?
After weighing all of the above options, this particular investor decided to develop a well-diversified portfolio of exempt market products. He now has representation in the following:

Private Apartments

Private Equity

Farmland

Conventional Energy Assets

Lending Strategies

Solar Energy Assets

By using the same amount of money that would be invested in the other options, this investor is currently diversified across 6 unique asset classes, reducing overall risk in comparison. He is also a passive landlord, collecting a monthly rent cheque with no hassle on the apartments. As there are professional managers making all the day to day decisions, his time commitment is almost zero, and he is free to dedicate energies to his consulting business.

While investing in exempt market products may not be for everyone, for this particular investor, it is an ideal fit. This gentleman already has a public stock portfolio to diversify his private holdings. And he is also holding onto some cash, in case circumstances change, or he decides to buy a building or franchise. By keeping some investments public, some private, and holding some cash, this investor is in an ideal situation to set himself up for future investment success. He has created an institutional-style portfolio that is far beyond the plain-vanilla stocks and bonds that most people purchase.

Important Aspects of Marketing Products Online

There are a number of tools that you can use for marketing products online. There are social media networks, forums, free advertising websites, paid advertising and much more. You need to go through your options, find out which ones reach your target audience and make the most of them while staying within your budget. It is easy to spend a lot of money on marketing and not have any results. Many beginners experience this when they are doing the marketing themselves. This can be considered as a learning process.

You can prevent this by keeping a close watch on the marketing methods that are working for you and those that aren’t. When you find something isn’t working, change or eliminate it and focus on those that are bringing positive results.

Once you have it sorted out which marketing methods you will be using, you can create a better plan for these promotions. It is essential that you have such a plan so that you can remain focused on your objectives. Have goals with marketing products online so that you will always have something to work towards and have something to mark your progress with.

In terms of the spending on these promotions, create a budget divided into the groups of methods that you are using. Stick to this budget unless you save funds on another aspect or gain more to allocate to this area. Try to find good deals for advertising if possible and take advantage of free offers. You might be surprised at how much business you can obtain from free methods of marketing.

There is a lot of time taken marketing products online. There is probably more at the beginning when you are just getting started. You have to create a certain level of visibility for others to even find you online then you have to create a good reputation. This takes a lot of time and effort but it is necessary. Of course, you have to keep this effort consistent to keep the business growing.

It is this amount of time and effort that marketing takes that encourages individuals to hire professionals. They create a marketing plan for you with your supervision. They already know how to reach your target market and they understand the most effective promotional methods for this. They not only create the plan but they also implement it. This saves you a lot of time and hassle. You are left to concentrate on running your business while they continue marketing products online for you. They also give you reports to show their work and the results.

While some businesses do make plenty of profit without these services, the most successful ones outsource this marketing because of the time it saves and the results that are given.

Buying Ecommerce and Internet Marketing Products Or Sevices

Anyone out there looking to start an internet marketing business of some sort must first beware of the landmines that exist to grab the newbie and just take your hard earned cash. These landmines or scams exist in all facets of marketing and for everything you will undoubtedly need to proceed and build a successful online or eCommerce business.

First and foremost be sure to be ready to do your homework and research every part of doing business online. Internet marketing products and all things needed to do business online can and will need some research from eBooks on step by step guides for doing business to hosting, shopping carts to collect your payment, wholesalers, dropshippers, software to help automate your business. Also things like building opt in email list and running your newsletter, autoresponders, mailing list management are also important.

For every marketing product you need watch out for the programs that promise unbelievable results, like 1000s of optin email lists in days and weeks, these programs and promises generally are scams. If it sounds to good to be true It Is! There are great and useful products out there find the ones you can and should trust first. From hosting to software products and eBooks you can find great information and trustworthy products, just do it right the first time and you will not get frustrated and quit or give up on your dream.

From personal experience I was looking for a product some time ago to take advantage of Google AdSense and there are 100s of products out there. Now the one I did some research on sounded amazing and I could build sites with 1000s of pages of original content and rank well in the search engines for. The sales page even showed how these websites ranked for competitive keywords and would get all the search engine traffic you could ever want. When I checked out these statements and looked farther into these domains they were no longer found in any of the big 3 search engines. What this proved to me was that these programs did nothing to impress the search engines for the long haul and that is what an internet business is not just a temporary quick cash grab.

I also visit a lot of forums to see what products and marketing programs that people are talking about. You can learn a lot by joining some of these marketing forums, just do a search for “marketing forums” and join. On and AdSense forum I had been visiting for some time I read a long sad post by a marketer who had been making 1000s every month from Google and all of a sudden his income dropped to $800 in one month. Now he was getting his checks from Google by Fedex I believe and you only get that treatment if you are making over $10,000/month. Obviously his sites built the fast, easy way no longer impressed the search engines. So like I said do it right the first time and stay in for the long haul.

Obviously there are many great and trustworthy products from hosting to ebooks and more out there, just find the right ones by doing your homework. Check out review sites and forums and ask questions of members on certain products or services you are interested in. Most people are more than willing to give advice or their results good or bad for any product you may be interested in. There are great review sites out there that you can visit and read reviews that are unbiased and that you also con give your own reviews on products and services that you have purchased or used to help other newbies to this business and help them not make the mistakes or send them on the right road to success in the ecommerce and internet marketing business.

In closing, do your homework, research and most of all remain focused on your dreams goals and never quit it may take some time, but if you persist and do the hard work into anything you try you will succeed in the long term. Imagine how you will feel and be able to brag to your family and friends that your efforts have paid off.