How Many Times Did You Buy the Same Internet Marketing Product?

That it is possible to make money by advertising ClickBank products on AdWords is no secret. Yet, there seems to be about one guy a week who claims to have come up with a better, more effective and indefinitely more beautiful way of doing just that.

It is easy to get the feeling that the real business in all of this is for the guy(s) selling the ClickBank+AdWords=true products.

How many products like that do we actually need?

Something familiar about it

I think anyone who has been involved in Internet marketing for some time, and who has followed the development of the broad selection of tools, courses and systems out there have sooner or later experienced a feeling of déjà vu.

“Haven’t I seen the very same thing in a very similar product before?”

“The sales letter is very professional indeed, but is there really anything new and different about this product, except that there is another guy behind it?”

In this authors experience these are indeed relevant questions. With the invention of PLR products, there is in fact a chance of buying exactly the same product twice, even if the packaging and the mandatory signature at the bottom of the sales page would have you believe that this is the only place you can get this particular offer.

Thankfully enough most people don’t take the time to “disguise” their PLR stuff to the level where it is no longer obvious that it is indeed the very same product you remembered seeing earlier on, on another website.

Would you sell the trick?

An interesting question you sooner or later ask yourself when it comes to internet marketing products is:

“If this is such a big million dollar, once in a lifetime secret only this guy knows about, why is he willing to tell me about it for 77 dollars?!”

It is not unjust or naive to be asking that question. After all, if someone indeed knows how to make gold from solid rock or gasoline out of water, why would they sell you the trick instead of the end product – at any price?

The sales pitches often would have you believe that it is either out of the marketer’s good heart, or that he simply isn’t afraid of the competition.

The real reason more likely is the fact that it is possible to make huge amounts of cash very quickly, by successfully launching a product in the Internet marketing niche.

But that still doesn’t answer the question why many Internet marketers seem content with buying the same product repeatedly?

Personally I think one of the biggest reasons is that many small entrepreneurs are afraid of missing the big money train.

It is generally accepted that the fear of loss, pain etc. is a more highly motivating factor than its more positive equivalent. For this reason these aspects are usually heavily emphasized in the sales letters. The goal is inevitably to get the reader to feel that he is missing out on the next big thing, if he or she chooses to pass up on this opportunity.

So what is the beginning online entrepreneur to think about all of this? Is there gold in them mountains or what?

To begin with I would recommend that you learn to skip all the fluff in Internet marketing sales letters. Only briefly look at what the marketer is presenting as “the problem”, rapidly skip past the “I was just like you part” and try to pick out only the parts that says what the product actually does.

Then you’ve got to ask yourself the questions if that is something you actually need or goal you want to pursue. Or if you are perhaps better of focusing on the projects you are already working on.

Increase Internet Marketing Productivity by Creating a Work Plan

Internet marketers have deceived a lot of new entrepreneurs by painting a poor picture of what internet marketing productivity is all about. If you listen to many gurus you’ll get an inaccurate picture of your workday. The average marketer will tell you that it’s all about putting up your website, buying their software package, and waiting (passively) for the profits to roll in.

More realistic entrepreneurs already understand that’s not how it works, but they may not understand exactly what the daily “work” of internet marketing is all about. This can lead to a few futile, half-hearted blog posts, a few attempts to post a link here and there, and a few other scattered efforts that never amount to very much. Clicking “refresh” on your blog all day long or hopelessly searching the internet for the latest secret technique is not going to get you to the wealth and riches that you are hoping to receive.

Productivity begins with researching the various tasks associated with internet marketing. These tasks could be very simple, including:

• Finding and following blogs so that you can participate in the comments section and build back links.
• Creating and submitting guest posts to said blogs to build still more back links, and credibility.
• Posting new content to your blog two times a week.

Of course, these three examples truly only scratch the surface of the wealth of tasks you could be doing to promote your website. However, they are also examples of concrete work you can be doing. Assigning a time limit to each task and resolving to perform each task every single working day can put you well on your way towards creating a full, productive day.

The day does not have to be long-that is, after all, the premise behind “The Four Hour Workweek” and other books that have sparked the internet marketing revolution. It just has to be productive enough to actually achieve the objective of promoting your website. Websites are found when you take the time to place breadcrumbs (links) leading back to those sites. You have to work diligently to make those breadcrumbs relevant and visible. Days of productive trail blazing can eventually lead you to that site which supports itself and which does not require your daily direct intervention, but until it does productivity is a good strategy.

You can think of your plan as a written job description, a contract that you are writing with yourself which outlines everything you are committing to doing in order to be successful. At the very least, your internet marketing productivity plan will give you a solid start and some sense of what you should be doing. You can take the time to master the techniques now, so long as you are doing something to promote your business every single day.

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How To Succeed Without Buying Expensive Internet Marketing Products

For several years I have bought expensive internet marketing products and courses and have probably spent over £20,000 or $45,000 on them. Was this money wasted or was it worth it?

Can you succeed without buying expensive courses and products?

My front room is filled with products by the great American and Canadian gurus like Marlon Sanders, Yanik Silver, Mark Joyner, John Reese, Corey Rudl, Derek Gehl and Randy Charach

I also have high ticket internet marketing products and courses by British marketing experts like Andrew Reynolds, John Lisgo, John Harrison and Michael Green.

The upside of this is that I have at my fingertips all the information I need to learn how to make money on the net. Possessing all these products can only increase one’s confidence.

I know that I can be inspired and informed any time I have the energy and determination to take out a manual and study it or have an hour or so to watch a DVD on internet marketing.

The downside is that because so much is available, I have had trouble focusing on the advice of any one guru and several expensive courses are not even opened.

I don’t think I am alone in this. Some studies have shown that over 90% of people do not open the courses they buy. Of those, who do open the courses, the vast majority do not complete them.

It is only too easy to be distracted by the next best product being promoted heavily by expert marketers who know how to make the product they are currently promoting seem indispensable.

By the time large amounts of money have been spent on expensive courses and seminars, much less money is available to advertise the products you need to sell to make money on the net. Also, much less money is available to pay for hosting, web-designing and mentoring.

Fortunately there are some solutions to the problems described above.

Do not buy the next best product or course until you have made full use of the last one you bought. If we actually read and apply what we learn from an expensive course, we will be able to pay for the next expensive course without stretching our resources.

The net is crowded with the testimonials of those who have profited from the advice in the course they paid for because they took action and applied what they learned.

Another solution is to wait until the expensive course on offer has been around for a few months or even weeks. Usually a less expensive alternative will appear magically either from the original product creator or from other marketers who have created their own versions of the original.

For example, early in 2006, the talk was about a great product by Mike Filsaime. Mike is a highly respected internet marketing guru and many people have praised the power of this product. The original price of it was $997. The price has now increased to $1497.

However, part of the original product is now available at a much cheaper price and many marketers are describing this part as the heart of the product. If you can’t afford the whole product, buy a cheaper part of it.

More recently, Ewen Chia, has put a mega product on affiliate marketing on sale at a high price but already I have seen at least one alternative which claims to include some of the material to be found in the expensive product. The alternative is much cheaper.

Another solution is to follow the step by step advice of an experienced mentor. I am currently following the advice of a highly successful marketer and a very capable mentor. Already I have learned and achieved more than I have from all those expensive courses that I have not yet opened.

To sum up, make full use of the last product you bought before you buy anything else. Learn and apply what you learn. Wait until you can buy a cheaper alternative to the product or course you cannot afford. Follow the steps laid out by an experienced mentor.

This will help you focus on one course of action instead of flying like a butterfly from one attractive offer to another.

Exempt Market Products, Real Estate, or Subway Franchise? A Case Study

Franchise, Condos, Apartment Buildings, or Exempt Market Products: Which Would you Choose?

Recently I had an extremely interesting conversation with an accredited investor living in Toronto. This gentleman owns a technology consulting business, is extremely intelligent and astute, and has achieved a level of success that affords freedom and choices. I love conversations with individuals who have carved their own path and taken the risk of starting a business. We can always learn something from true entrepreneurs.

I asked him how he ended up becoming an investor in exempt market products. He responded that, as he already has significant portfolio representation in the public stock markets, he also has a sizable portion of his portfolio in cash. His investigation led to a number of questions regarding investment options:

Should I start buying condos in Toronto, and develop a real estate portfolio, and follow the crowd?

Perhaps an apartment building in a suburban area?

Should I invest in a franchise such as Subway?

Are there additional investment products that can allow my capital to work harder than the 1.5% it is receiving in the bank?

Getting yourself informed is one of the keys to avoiding costly investing mistakes. He decided to roll up his sleeves and carefully investigate these options.

Option #1: Downtown Toronto Condos

After examining the real estate market in Toronto, he came to the conclusion that there are too many uncertainties associated with buying a condo for investment purposes. The market has shot up so much that it becomes difficult to overlay proper fundamentals on condos, and this leads to higher risk, and becomes speculative.

Purchasing downtown condos for investment purposes would most likely be suitable for someone who is already an expert in that market, and has a developed network of inside contacts, so as to be presented with and take advantage of the most ideal opportunities.

Option #2: Become an Apartment Landlord

He also investigated the opportunities available in apartment building ownership. The best buildings for investment purposes seemed to be in lower income suburban areas. Some of the buildings he looked at required immediate maintenance, which is an upfront cost to be factored in. Also, when examining “cap rates”, the asking prices of many buildings provided low annual income, under 6%. There are also monthly maintenance costs, and he could either perform these tasks himself, or pay someone to take care of them. After crunching the numbers, the conclusion was that net of costs, annual income generated would not be much greater than keeping his money in the bank.

I know many individuals who have created a fortune by purchasing apartment buildings. While this can be a viable strategy, the greatest opportunities seem to be acquired by those who have some sort of specialized expertise, knowledge, or contacts. By the time a building is presented as an investment opportunity to a novice, it very likely has been examined and passed up by the pros.

Option #3: Subway or Similar Franchise

The third option involved purchasing a franchise such as Subway. The great advantage to investing in an established franchise is that you are not starting from scratch. You are in business with a partner who knows the ropes inside and out, and the operation is essentially turn-key. After thorough investigation, this investor came to appreciate some important realities associated with buying his first franchise:

He would have to dedicate an enormous amount of time and energy, to run the franchise, and ensure everything ran smoothly
He would be on the hook for a lot of money (inventory, lease) if things didn’t pan out as expected
All things considered, he was still anticipating a franchise investment to earn approx. 15% annual return on invested capital. Pretty decent, and after all the heavy lifting of his first one was completed, the next should be easier, and so on. He saw the definite potential in the opportunity, but ultimately put it on the back-burner, as time commitments again prevent him from acquiring another full time job.

Being familiar with a number of successful franchise owners, every one of them has told me that the first few years are 80+ hour weeks of blood, sweat, and determination. Then the payoff comes. If this suits you, a franchise can be an excellent way to create wealth and independence.

Option #4: Purchase a Diversified Portfolio of Private Exempt Market Products

Prior to making his final decision, this astute investor asked a LOT of questions, regarding all exempt market products considered:

Who is the manager?
What is their background and track record?
What is the structure and specific terms of the investment?
Who gets paid first, me or management?
Why is this area a good opportunity?
Is management able to uncover value by purchasing assets at a discount?
Explain all of the risks to me
How long is my money locked in for?
What are all the fees and commissions?
After weighing all of the above options, this particular investor decided to develop a well-diversified portfolio of exempt market products. He now has representation in the following:

Private Apartments

Private Equity

Farmland

Conventional Energy Assets

Lending Strategies

Solar Energy Assets

By using the same amount of money that would be invested in the other options, this investor is currently diversified across 6 unique asset classes, reducing overall risk in comparison. He is also a passive landlord, collecting a monthly rent cheque with no hassle on the apartments. As there are professional managers making all the day to day decisions, his time commitment is almost zero, and he is free to dedicate energies to his consulting business.

While investing in exempt market products may not be for everyone, for this particular investor, it is an ideal fit. This gentleman already has a public stock portfolio to diversify his private holdings. And he is also holding onto some cash, in case circumstances change, or he decides to buy a building or franchise. By keeping some investments public, some private, and holding some cash, this investor is in an ideal situation to set himself up for future investment success. He has created an institutional-style portfolio that is far beyond the plain-vanilla stocks and bonds that most people purchase.