Network Marketing Product – Why It’s Critical To Growing Your MLM Business

How important is the network marketing product to growing a successful MLM business? I’m not talking about network marketing in general but just the product.

Whether it’s nutritional, personal care or any other type of network marketing product, it’s long been believed leading with the product when prospecting is not the way to build an MLM business. I’m not so sure about this.

Promoting Network Marketing Products

Without the base products, what has an MLM company got? Nothing, so to say products are not an important part of the business structure is ludicrous. But you don’t see distrbutors mass promoting products when you take a closer look at the world wide web or offline.

Why?

Well, network marketers create future big pay days by recruiting. They are taught to recruit and companies know their main bottom line comes from the strength of their distributor force. That’s where the real money is for them.

It’s all about creating a long term sustainable income and while distributors use the products themselves and keep up with their monthly autoship payments there really isn’t any need to mass promote products on a large scale to the general public.

Take a look at some of these facts:

– Did you know traditional network marketing distributors are responsible for over 75% of product consumption within traditional MLM companies.

– The opportunity to make handsome retail profits selling network marketing products are limited. Margins of 10-20% are not attractive enough for distributors to concentrate their efforts in selling the product and to be honest, cheaper alternatives are usually available in many cases for consumers elsewhere.

– Companies rarely incentivize the retailing of products for distributors so the attractiveness to retail them to the public is not really there.

It Starts With Your MLM Product

So how can your network marketing product help build your business? Well, just retailing them won’t create a recurring, sustainable long term income for you but in the early stages of building a business, creating a customer base who use your products is important for two reasons:

– You are creating front end income and volume which is critical during the early building phase because this is where you need supplemental income to support the early spending phase in your business.

– Product users will sometimes become distributors. Yes, believe it or not some will join you in business. It may not happen right away but that’s the beauty of the MLM business… it’s one of leverage and the network marketing product is one cog in the game of leverage.

Internet Marketing Products Not Worth Their Salt

Those seeking to build an income online are besieged constantly with offers of products that will ‘transform’ their efforts multifold. However are they worth their salt and our money?

Sadly or unfortunately, many internet marketing products are not worth their salt (to paraphrase Ana Hoffman of Traffic Generation Cafe) – a sentiment I agree with and many others also do likewise I’m sure.

Some of the worst are software products that promise the earth, yet either deliver little or fade away after time or require an upgrade in the cost to really provide benefit.

These products may be link builders, traffic generators, article spinners and re-writers or SEO generating software that guarantees improved page ranking.

One of the worst aspects of these products is that usually they are based on a monthly fee and you keep paying month after month – all the while, you are still trying to, at minimum, recoup that fee, let alone actually make a profit.

In the long run, as many have experienced, most of what is ‘offered’ is either available for free or through e-books that can be acquired at a fraction of the proposed costs by some marketers.

The basics of it marketing is easily acquired knowledge – at no cost. Further learning is also at one fingers tips through forums, ezines such as this one – just do a search and see what is here alone. Also many good (read trustworthy) marketers provide online tips and ideas for free on their websites – for example Harvey Segal.

Understandably, most of us like the idea of software that will save us time and bring in an income more quickly. The reality is that it does take time and effort and no software will replace that.

Of course there are programs that make life easier – for example, those that automate our email campaigns, but these are a different kettle of fish than those that will “let us in on a secret that no one else knows” – yeah right. It’s funny how these are still ‘secret’ when being emailed to thousands!

What is most deceptive, to my mind, is that none of these offers refer to the need to have a significant list – nor do they really help you build one.

Any new internet marketer should keep a tight lock on the wallet and really know what is needed and what is out there for free before buying into programs and software that make ‘promises’ to help you also generate thousands of dollars.

Create An Internet Marketing Product That Sells

Create an Internet marketing product that sells is very difficult nowadays since there is so much competition in this niche. For all the right reasons since buyers in this market are passionate and will buy again and again.

With so many competitors writing on the same topic, it’s hard to persuade the people that your product is the one they should buy.

Unless you’re already well-known in the field, people are not going to believe in your expertise to teach them and would rather choose a guru’s product.

So how can you win over customers if you don’t have a well-established reputation?

Here are the steps you need to carry out to create an Internet marketing product that sells:

1. Hot Topic

If you want to get attention for your product, the topic matters a lot. Always choose a topic that people regularly talk about and that is always brought up in conversations on blog or in forums.

Topics like Facebook, social marketing, list building, blogging are always in demand. If you choose a wrong topic that hardly gets any interest, you’ll definitely struggle with selling the product.

2. The Offer

Next you need to create a good offer. An offer that the buyers don’t need to consider what your track record is because it’s so good.

For example, if you sold a list building course for twenty dollars and offered bonus interviews with other experts, a transcription of the interviews and an audio recording of your ebook, and a live webinar, buyers won’t need to think too much about getting your product.

This is called an irresistible offer. If your offer is already an amazing deal, then making the sale is relatively easy.

3. Create the ‘aha’ moment

With your product, you need to create an ‘aha’ moment. If possible put this at the front and another one near the end of your product.

Your customers will be drawn to consume your product when you offer a good ‘aha’ moment right at the beginning. The ‘aha’ moment at the end will give them a good lasting impression of your ebook.

So what is an ‘aha’ moment?

It’s when you explain the same principles, but give it a slight twist.

For example, instead of explaining how to install a blog, you can explain how to install several blogs in one domain and to personalize each of them.

Since the majority of products talk about installing one blog on a domain, you can be different and talk about installing multiple blogs.

See how easy it is? You don’t need to reveal something ground breaking. Just be slightly original and make people remember you.

4. Getting the feedback

Since you have priced your product so low but have delivered excellent value and information, your buyers and affiliates will become your fans.

You have proven yourself to be knowledgeable, trustworthy and a good business man.

This is the kick start you need to start your online business. You can now sell more expensive products to these existing customers since they now trust and know that you will deliver as promised.